How Live Streaming to Facebook Improves Brand Awareness

Facebook has become one of the most popular social media platform with more than 1 billion active users. So, it would make sense for advertisers to reach their target their audience through this popular platform. Online marketing is a very important tool in today’s advertising industry and no one can afford to ignore the practicality of using Facebook as one of their primary promotional mediums.

Small and large businesses alike are using Facebook for improving their brand awareness. One of the most popular methods available for this purpose is streaming to Facebook live. Statistics show that users tend to comment 10 times more on Live Stream on Facebook than on a regular video or post. It enables brands to expand their engagement with the audience because as soon as broadcasting starts, users get immediate notification and can join in real time.

Live Streaming to Facebook can be used in many different ways as required. An easy way to use it via hosting a Q&A session. It would allow brands to get feedback from their consumers and get a better understanding of their market. Many businesses use this opportunity to introduce their new product lines or explain their upcoming items to create an anticipation among audience. Brands can also attempt to increase their social overreach by providing an exclusive insider view of their businesses. It might include a tour of their offices or introducing their team members or even streaming their day-to-day operations live on stream. This way many people would be able to relate themselves better to a particular brand creating a stronger bond between them.

While streaming it is important to remember that companies have a chance to engage with their target audience on a more personal level. They can take queries from viewers and answer them right there and then creating an engaging atmosphere. Facebook is a platform with tons of potential and Facebook live is one of the ways to make your brand value more appealing to others.

Read more on How To Go Live On Facebook Using Freedocast