Live streaming your Road Trips to your personal website or a social media channel is an effective marketing tactic. Here is why.
The internet is a place where you can find all kinds of people-
People that are interested in any kind of thing like slow motion
explosions, tours, trekking, travel through jungles, eating weird foods
etc., that exist on the planet. The lack of geo-restriction can be
considered the most contributing factor to this element. It is also why
there is a business opportunity in every type of offbeat element there
is. We find many videos on YouTube or any other social website that show
us road trips of cyclists, bikers or in cars and trailers. Road trips
gather plenty of views on the social channel which is why Live streaming your Road Trips is a damn good idea to keep your audience entertained or gather a lot more.
Road
Trips with friends to the most exciting places on earth are valuable
moments that need to be documented. The vast roads, the driving through
jungles or hills, and the enjoyable conversations with friends are
something that cannot be reenacted which makes it the most original
content available. Since there are people that are attracted to pseudo
visit places that they cannot visit or plan to visit.
This is the reason we find videos of all kinds of road trips on
YouTube and other platforms and a massive amount of audience for them.
Now, imagine offering this experience to the users in live. Live
streaming all your experiences directly to your personal/ travel
website, your social media channel/ page/ account etc. Imagine the
excitement they feel when they see the same picture that you are seeing
with your own eyes. Imagine providing the audience a virtual trip of all
the paths between the jungles and trekking through narrow hills. If the
audience is pining for the offline content… imagine the following you
can gather through live streaming.
The live streaming can be continuous, or it can be intermittent.
Either way, some things are going to be absolutely essential. An HD
camera (Smartphone isn’t going to cut it), a live streaming device, a
stable internet connection… (problem? It might not be with the increase
in connectivity), a tripod, and a microphone (The video would be dull if
it’s mute and disturbing if all we can hear is the sound of air and
gibberish).
The Audio Part
There are some peculiar processes that people follow during the live
streams, like giving a voice-over describing the areas, sceneries,
weather conditions and other things. Or, one can use soothing background
music suited to the view.
The Video Part
Finding a decent angle to show all the scenic views to the users is
the crucial part of the live stream. Making sure that the video isn’t
shaky is another element that needs attention. If one manages to make a
decent video managing the both there would be no obstruction for the
video in the crowd pulling process. Another aspect of the crowd pulling
process is to make sure the audience or at least the followers in your
channel/ page are knowledgeable about the trip and the live stream.
Advertising
This process which is called social media advertising is as crucial
as the trip itself. Be it engaging images describing the trip or
trailers letting the people know about the trip- updating the users on
every aspect of the live stream of a road trip is quintessential.
Choosing the media platforms to broadcast in also plays a pivotal role
in the crowd gathering process. The broadcast platform
must be chosen accordingly depending on the time and length of the live
stream. Lengthy broadcasts likely require more bandwidth and storage
space on a platform rather than some short intermittent broadcasts. But
intermittent broadcasts never ensure a stable audience at all times.
Crucial planning is necessary when deciding on a platform. Other
elements like Branding, Ad integration, Password protection can also
make a difference in the viewership.
The process though might seem hard, is new and is practically alien
to the video streaming business world and people will always welcome
something new if it is presented in an interesting way. So, the next
time you plan on making a video of the road trip with your friends,
check out the information about live streaming through Freedocast.
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Article Source: http://blog.freedocast.com/live-stream-road-trips-freedocast/
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